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Is the future of local movie theater bleak? With the growing clout of the
Internet, this question often impinges the mind. On several occasions the
demise of the local movie theater have been prophesized, one such event was the
appearance of television and VCR on the entertainment scene. Fortunately at
that instance, the movie theaters survived because of their exclusive
distribution rights and the predictions were annulled. Today, the picture is
completely different. The Internet has screwed up the traditional controls over
distribution. People are now confronted with the option of downloading a copy
of movie on the week of its release or even earlier. The January 2005 TMDB
report clearly indicates the impact of this phenomenon. It states that the
tickets sold in 2004 fell 2.5 percent from the previous year, and is down 7.5
percent since 2002.
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Going to the movie in the past was considered to be a social event and the
theaters were not merely devices for displaying films, but several sociological
changes have taken place in last half-century due to which, the world has
become a society of individuals. This coupled with technological changes allow
us to spend less time in public and more time at home. To download a movie from
the Internet or to rent a DVD from the local video store or to subscribe DVD
rental services, is a cheaper proposition, when compared to $14 tickets at the
Arclight. Though, watching Superman, Spiderman or Star Wars on the big screen
for the first time is an entrancing experience, but with time the novelty wears
off and convenience becomes more important. Watching movie in the comfortable
environment of home with the LCD projector or home theater system diminishes
the various theater irritants as crying babies or theaters hoppers.
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Despite of these alarming factors, which are responsible for the fall of the
popularity of local movie theaters, some hope can still be imbibed from the
enthusiasm of movie theater buffs. While some of them believe that it is only a
cyclical trend, soon the tides will recede and people will return to their
theaters, a few others state that bringing down the prices of tickets can
enhance the return.
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